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Every business leader has their own set of goals, but in most cases, they fail to meet them, especially when it comes to small businesses and startups. When a business struggles, a big mistake many leaders make is adjusting the wrong things. This is why GAP analysis is so important; it helps you understand exactly which parts of your business process are causing you to lag behind. Many business growth consulting firms stress the importance of identifying key factors in your business model which are causing negative effects.
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